Why and How Redirects Play an Important Part in Your SEO Strategy?
SEO stands for Search Engine Optimization, and its main job is to increase the quality and quantity of traffic on your website, and it does so through organic search engine results. To fully understand the concept of SEO we have to break that concept into three different parts and explain them.
There are three main components of the SEO and those are:
Quality of traffic- you can have millions of visitors but you need to offer the product and services they are interested in. you have to offer quality content to you, visitors in order to keep them. Quality traffic is people who want and will come back to your site.
Quantity of traffic – once you have quality content and the right people are clicking through from search engine results pages the traffic is better.
Organic results – is essentially any traffic you do not have to pay for.
Now that I have briefly explained the concept of SEO we should start with redirects and how do they work, and how your page can benefit from them.
Redirection is a term that is used when describing the act of forwarding one URL to a different URL. That redirects sometimes happen without your page visitor even noticing.
You may wonder why it is convenient to use a redirect in the first place; well there are plenty of reasons. For example, if you have a new website and you want the visitors from your old web site then redirects are more than useful. If everything is set up properly your visitors will not even notice that they have been redirected. The new domain is also a reason you want the redirects on your website.
There are three main types of redirects: 301, 302 and Meta Refresh
301 Redirects are recommended for SEO purposes because those are permanent redirects. If you have to use redirects on your website then these are the best choice for you. The old page will no longer show on Google’s index and it will be replaced by a new page. This is a fast and seamless way to use redirects; they do not negatively affect your SEO ratings.
302 Redirects are temporary redirect, completely opposite from the ones mentioned above. It is used to redirect your visitor temporary to another website, but you do plan to bring them back to the original website.
Meta Refresh Redirect they function on the page level, not on the server level. They tend to be very slow and are terrible for your SEO. Those are the annoying pop-up boxes no one wants to see. They make browsing on the site almost impossible and if you have them on your site, most of the visitors will not come back, if they have any other choice (and let’s face it) they usually do) they will not come back to your site.
The main premise of this paragraph is that you should be careful when choosing the type of redirects that will be used on your site. If you do not choose wisely you may lose your valuable visitors and profit you have from that website.
SEO rankings should constantly be on your mind, you do not want to harm them, and you do not want to lose your customers and your visitors. When you set up you redirect keep that in mind, you want a smooth transition. But after everything that has been said you should not be scared of redirect because you want them.
If you have them chances are that more people will find your website, your products and services will become more noticeable than they would if you had no redirect. If you are someone who is in the beauty industry and you have a product you believe in, it is a good thing if a more popular site redirects customers to your site.
It can get people to know your product and you are more likely to sell more products. It is also a type of marketing service that boosts your number of visitors.
This example is applicable to any other industry and hobby out there. It is especial good for beginners; it may serve as a good word or a recommendation in this cyber market and cyberspace.
If your SEO strategy is to increase the number of visitors on your website and consequently increase your profit, then smooth and seamless redirects are what you want and need. I believe your redirects should be user-friendly and if you want them to come back to your site they should be aware of the redirect. Sometimes website designers do not think about final users and their visitors if you want some other page to market you than you want the visitors to be aware of the redirection so that they can find your website on their own.
Most of the sites that sell or market product want to profit from that activity, I believe most of them want to earn some money and if they already do, they want to earn more money. Think through your SEO strategy, make a “wish list” what do you want from your web site, then act according to your strategy and your plan.
You do not have to be submissive to any redirects and no one can make you use something you believe will do more harm than good for your business. Chose wisely and find what works best for you, your website and your business in general.
Doing business on the internet may seem as easy, but you have to put a lot of thought into it if you want a successful business.
If you are personally irritated by something, like pop-up redirect boxes, do not use them and do not put your customers through struggle while they are either browsing through your page or try to shop.